An embodiment of visual apophasis, the paint on the wall is negated by the projected color. When the viewer passes in front of it, blocking the projection, their shadow actually reveals the painting concealed underneath. The "techno-sublime" is achieved by the bodily awareness of the viewer amid a highly mediated space that confuses and confounds sensory expectation. Ambient light through windows alter the balance of projected and painted color so that it is constantly fluctuating until a privileged moment in the day under the right lighting conditions in which the balance is just right and it grays out completely. Ironically, that privileged moment is the very moment when you can't actually see it.
To see the second iteration of this project, see here